When most people hear the words growth hacking they generally think of two types of businesses; tech companies or start-ups. Not many people will think of established businesses.
This is generally because many of the success stories to do with growth hacking have come from a number of well known companies including; Airbnb and hotmail who utilised growth hacking tactics and received a huge amount of success in their start-up days.
Does this mean that growth hacking is just for start-ups?
No...Not at all!